Strategy Memorandum For Discussion — Internal Draft v0.2

AI in Private Equity: Buy, Build, or Compose A working memo on the architecture choice facing a mid-market PE firm in mid-2026.

Date
19 May 2026
Audience
Partner Review
Scope
Mid-Market PE
AUM Band
$1–10B
Headcount
15–50 professionals
Source
AI Use Case vF

The platform layer for AI in finance shifted materially between January and May. This memo evaluates whether a mid-market PE firm should buy a vertical platform, build on Anthropic's stack, or compose the two — and recommends an architecture, with honest cost ranges and a tagged decomposition of every workflow in the source document.

§ I
Context — What Has Changed

The platform layer consolidated in the last four months.

The single most important fact for this discussion: on 5 May 2026, Anthropic launched a financial services agent suite that maps almost one-to-one onto the workflows in the source document. It is a signal that the platform layer is consolidating around exactly the work the document describes — and that the build-or-buy question is no longer "wait and see."

Four developments since January reshape the decision:

Mar — Apr 2026
Claude Cowork goes GA
A non-technical workspace for analysts and partners. Role-based access, audit logs, observability. Early adopters include Notion, Asana, and Sentry per the launch announcement.
9 Apr 2026
Managed Agents Public Beta
Hosted, scheduled, audit-logged agent runs via API. Enables the "fire-and-forget overnight work" tier — morning briefings, CRM hygiene, news monitoring.
29 Apr 2026
Rogo Series D — $160M
Approximately 35,000 finance professionals on the platform. Felix agentic system released. Offset acquired to add traceable spreadsheet work.
5 May 2026
Anthropic finance plugins
Ten agent templates released, including a private equity family. Eight data connectors: Dun & Bradstreet, Fiscal AI, Financial Modeling Prep, Guidepoint, IBISWorld, SS&C Intralinks, Third Bridge, Verisk.

The plugins Anthropic released are organized into two categories — “research and client coverage” and “finance and operations” — and ship as folders of plain markdown in a public GitHub repository. They are reference architectures, not finished products. Any firm can fork them and customize without writing code. This format matters for the build-or-buy decision in ways the rest of this memo unpacks.

§ II
Reframing the Decision

The lock-in question is really three questions, layered.

Treating "Rogo vs. Claude" as a single decision is what creates the lock-in feeling. It is in fact three layered decisions, and bundling them is precisely what vertical platforms offer and what platform vendors unbundle. Each layer can be evaluated — and, in principle, swapped — independently of the others.

Layer 01 — Model

The reasoning engine

The underlying LLM: Claude, GPT, Gemini, or a vendor's fine-tuned financial model. Replaceable as benchmarks evolve. Often the layer with the least durable advantage.

Layer 02 — Workflow

The firm's playbook

What defines “when a CIM arrives, do X, then Y, then route to Z.” This is where firm IP — templates, voice, criteria, prior judgments — lives and compounds.

Layer 03 — Interface

The professional surface

What an analyst or partner actually uses. Web application, Office plug-in, chat surface, dashboard. Where adoption is won or lost in week one.

Vertical platforms bundle all three. That is their value proposition (fast time-to-value) and their structural risk (the bundle becomes harder to leave as it is configured). Anthropic's stack unbundles them: Claude is the model, plugins are the workflow, Cowork is the interface. Any layer can be swapped without rebuilding the others.

For a mid-market firm, the unbundling matters more than it would at a thousand-banker investment bank. Why is the subject of the next section.

§ III
The Asymmetric Reality of Mid-Market

At this scale, AI's value is partner leverage, not analyst replacement.

A 30-person firm does not see 5,000 CIMs a year. It sees, generously, 800. The industrialization of analyst work — the use case most vertical vendors lead with — is a real but secondary prize at this scale. The primary prize is something different:

Giving every partner the leverage of a great senior associate — on demand, in the partner's own voice, against the firm's prior thinking, all the time.

That kind of leverage requires the AI to know things that are not in any vendor's training set, and will not be:

  • The firm's IC voice and template structure
  • Prior diligence on adjacent deals — and what was missed in deals that went wrong
  • The firm's value-creation playbook for sub-verticals it focuses on
  • Each partner's analytical style and the issues they push on first in IC
  • LP relationships and what each LP cares about quarter-to-quarter
  • Sector theses and what would falsify them

None of that lives in a vendor's model. It lives in prior memos, CRM, board decks, email, and partners' heads. The real lock-in question becomes: where does the firm's institutional memory get fed — into a vendor's system, or into a stack the firm owns?

§ IV
Both Cases, Without Marketing

The case for buying. The case for building.

Path A — Vertical Platform

The case for buying (Rogo, Hebbia, BlueFlame)

  • Time-to-value is genuinely fast. Analysts can be productive in a week.
  • Custom-trained financial models may outperform generic Claude on hard numeric reasoning. Hebbia publishes a financial benchmark suggesting model choice still matters for some tasks.
  • Pre-built data connectors — PitchBook, CapIQ, Bloomberg — save weeks of plumbing.
  • UI polish drives partner adoption. Partners will not tolerate clunky internal tools.
  • SOC2, security review, and enterprise procurement come pre-cleared.
  • The vendor handles infrastructure and roadmap. No internal "head of AI" required to ship.
Path B — Anthropic Stack

The case for building (Claude + Cowork + plugins)

  • Anthropic already built the control plane. Cowork is the non-technical surface that would otherwise need to be built in-house.
  • Plugins are plain markdown in a git repository. Firm IP — templates, voice, criteria — lives in the firm's files, forkable by anyone with Claude's assistance.
  • The May 5 launch shipped a private-equity plugin family as a reference architecture. The firm forks, rather than starting from zero.
  • Vendor tools (Rogo, Hebbia, Tegus, PitchBook) become MCP tools that Claude calls. Capability, not platform.
  • Pricing scales with usage, not seat count. A partner who uses one hour a week pays for one hour.
  • The firm rides Anthropic's roadmap automatically — longer context, vision, improved tool use — rather than waiting on a vendor's product team.
§ V
Recommended Architecture

A hybrid, weighted toward ownership.

The recommendation is a hybrid, weighted heavily toward Anthropic ownership rather than the conventional 50/50 split. Cost is not the argument — as §VI shows, the hybrid is the most expensive of the three options. The argument is durability: the firm's institutional memory and voice live in the firm's files, not a vendor's database.

Recommended Architecture — Mid-Market PE, Mid-2026

Buy narrowly. Build where voice lives. Compose everything else.

Anthropic provides foundation, workflow engine, and interface. One vertical tool is purchased only where vertical depth genuinely wins — dataroom and contract interrogation with cell-level citations. Firm memory is exposed via private MCP and never leaves the firm's environment. The architecture is composable, not bundled, which preserves optionality as the platform layer continues to evolve.

Tier 01 — Foundation
Claude Enterprise + Cowork
All 30 professionals. Claude Code for 2–3 power users. RBAC, audit, and observability are built in.
Tier 02 — Workflows
Forked plugin family
Customize ic-memo, source, screen-deal, value-creation. Add firm-specific plugins for LP DDQ, post-mortem, and thesis update.
Tier 03 — Memory
Firm data lake via MCP
Prior memos, board decks, portco financials, LP communications. Exposed on private network via MCP tunnels. External data via Intralinks, Guidepoint, PitchBook, CapIQ.
Tier 04 — Strategic Buy
Hebbia (or equivalent)
For dataroom and contract review where deterministic, cell-level citations matter. Exposed to Claude as an MCP tool, not as a separate surface.
§ VI
Indicative Economics

Approximate annual cost, 30-professional firm.

Ranges below are directional — reflective of mid-market PE pricing observed in the field, not vendor list prices or enterprise quotes. Implementation effort is excluded.

Approach Annual Recurring Lock-In Time to Value Primary Trade
Rogo only $20–30K High Weeks Firm IP lives in vendor templates. Difficult to compose with other systems.
Claude + Cowork only $20–40K Low 2–3 months Less polish on commodity workflows (e.g., document-heavy dataroom interrogation).

All three options sit comfortably below 1% of management fee for a fund of this scale. The decision is not driven by cost; it is driven by where the firm wants institutional memory to live and how much optionality the firm wants to preserve.

The hybrid is the most expensive option of the three — not the cheapest. The argument for it is durability rather than savings. Anthropic-only is the cost-minimizer; Rogo-only is the speed-maximizer; the hybrid trades a moderate cost premium for ownership of the firm's most valuable layer (its memory and voice) and the ability to swap vendors at any layer without rebuilding the others.

The risk worth pressure-testing in §VIII is whether the firm has the capacity to absorb the implementation work the hybrid requires. If the answer is no, the recommendation collapses toward Rogo.

§ VII
Source Document, Decomposed

Every workflow tagged by treatment.

Each row below is taken from the source document. Tags reflect a current view of how each workflow should be treated under the recommended architecture. Click any row to expand reasoning and suggested tooling. This is the working surface for further discussion — strategy is shaped by changing tags.
BuyCommodity capability or document-heavy work where vertical depth wins.
BuildFirm voice, judgment, or institutional memory. Lives in firm plugins.
ComposeHybrid — vendor as a tool Claude calls inside a firm-defined workflow.
DeferHighest stakes, lowest leverage at this stage. Earn the right to automate later.
Filter
Build
Investment — Screening
Thesis & market mapping

Sector maps and white-space identification are where the firm's proprietary view lives. A vendor will produce a generic sector map; the firm's edge is its specific view of where the gaps are. This belongs in a firm plugin that ingests sell-side research, BamSEC filings, and the firm data lake, then writes in the firm's voice.

claude + research pluginbamsecfirm data lake
Compose
Investment — Screening
CIM & teaser triage

The extraction work is commodity (Hebbia or Rogo will read a CIM well). The scoring against thesis fit and routing is firm-specific. Compose: a vendor MCP tool extracts the metrics; a firm plugin scores fit and writes the one-pager in the firm's voice.

hebbia (extract)firm screen-deal plugin
Buy
Investment — Screening
Competitive benchmarking

Pulling public comps and trading multiples is a pure data-pipeline problem. CapIQ plus PitchBook MCP, or a vendor's pre-built feature. Not a place to reinvent.

capiqpitchbookcomps plugin
Build
Investment — First-Round
First-look briefing memos

Two pages on business model, market, financials, and key questions. This is where partner voice and firm pattern-matching across prior deals matter most. A firm plugin fed by prior memos in the data lake.

claudefirm prior memos
Compose
Investment — First-Round
Industry primer generation

Industry research draws mostly from external sources (IBISWorld, Third Bridge, expert transcripts). A generic LLM produces a competent primer; the "so what for the firm" overlay is firm-specific. Compose.

ibisworldthird bridgetegus
Build
Investment — First-Round
Expert call prep & questions

Asking the right questions is the firm's edge. A plugin that knows the firm's thesis gaps, prior expert calls in the space, and what each partner cares about will produce better question lists than any vendor.

tegusglgfirm thesis library
Compose
Investment — First-Round
Expert call synthesis

Transcription and topic-extraction are commodity. Surfacing quotes for or against the thesis is firm-specific. Compose: Tegus handles transcripts; firm plugin handles thesis-mapping and updates the knowledge base.

tegusfirm knowledge base
Buy
Investment — First-Round
Preliminary valuation

Quick valuation ranges from comps and precedents are mechanical. Anthropic's financial-analysis:comps and dcf plugins handle this directly.

comps-analysisdcf-model
Buy
Investment — Deep Diligence
Dataroom ingestion & indexing

The Hebbia sweet spot — cell-level citations across thousands of dataroom documents. Buy it. Expose to Claude as an MCP tool.

hebbiaintralinks mcp
Compose
Investment — Deep Diligence
Financial diligence — QofE prep

Reconciling management financials to GL is computationally heavy and benefits from a tool that traces every cell. Rogo's Offset acquisition targets exactly this. Compose: vendor handles the spreading; firm plugin frames the normalization narrative.

rogo/offsetfirm normalization plugin
Build
Investment — Deep Diligence
Customer cohort & revenue quality

The math is standard; the judgment about which signals matter for this sector is the firm's view. A unit-economics plugin, using Anthropic's private-equity:unit-economics as a starting point.

unit-economics plugin
Buy
Investment — Deep Diligence
Contract & legal review

Contract-extraction with traceable citations is exactly where vertical tools earn their keep. Hebbia, Spellbook, or similar.

hebbiaspellbook
Compose
Investment — Deep Diligence
IT, tech & security review

Mapping the stack uses standard scanners; the AI/automation upside scoring is firm-specific (and tied to the firm's portfolio AI playbook). Compose: external scan plus firm plugin for upside assessment.

snyk / wizai-readiness plugin
Defer
Investment — Deep Diligence
Tax & structuring

Highest stakes, lowest volume, hardest to recover from a hallucination. Tax counsel still owns this. AI's role is drafting questions for counsel and preparing briefing packs. Not the first workflow to automate.

Defer
Investment — Deep Diligence
Insurance review

Broker continues to own this. Useful for surfacing claims-history patterns once a corpus exists, but not v0.1.

Build
Investment — Deep Diligence
Red flag log & IC pre-read

The synthesis layer across every workstream. The firm's own framework for what counts as a red flag, what severity means, who owns mitigation. Highest-leverage build target after the IC memo itself.

firm red-flag plugin
Compose
Valuation
Full LBO model

Anthropic ships an lbo-model plugin already. Fork it to the firm's templates and capital-structure conventions. Compose with Daloopa or a similar vendor for historicals.

lbo-model plugin (fork)daloopa
Build
IC & Execution
IC memo & presentation

The highest-leverage workflow in the firm. Fork private-equity:ic-memo and rebuild around the firm's section structure, voice, mandatory disclosures, and partner-by-partner objection patterns from prior IC meetings.

ic-memo plugin (fork)firm IC archive
Build
IC & Execution
IC Q&A prep

Anticipating which partner asks what, in what order. Only works against the firm's IC archive. A pure build — and arguably more valuable than the IC memo itself for partner adoption.

Defer
IC & Execution
Legal first drafts (SPA, etc.)

Counsel continues to own these. Useful for redline-vs-precedent diffing eventually, but not v0.1. The blast radius of a missed change is too high.

Build
Portfolio & Value Creation
100-day plan tracking

The firm's playbook for value creation is the firm's edge. Encode it. Anthropic ships private-equity:value-creation as a head start.

value-creation plugin (fork)
Compose
Portfolio & Value Creation
Board meeting prep

Pre-read summarization is commodity; surfacing off-plan KPIs against the firm's specific value-creation framework is firm-specific. Compose.

Buy
Portfolio & Value Creation
Strategic buyer identification

PitchBook and CapIQ have the M&A history, capacity scoring, and ownership data. Anthropic's investment-banking:buyer-list covers this directly.

buyer-list pluginpitchbook
Build
IR & Fundraising
DDQ population (ILPA, custom)

Firm voice and firm history. A plugin that ingests prior DDQ responses, current annual meeting decks, and quarterly reports, and writes in the IR team's voice. The highest-ROI IR build target.

firm DDQ pluginprior DDQ archive
Build
IR & Fundraising
LP-tailored communications

Different LPs care about different KPIs (DPI, exits, ESG, sector mix). A plugin that knows each LP's hot-button items and prior questions is uniquely firm-specific.

Compose
IR & Fundraising
CRM-based LP analysis

CRM is the system of record (Affinity, DealCloud, Salesforce). Expose via MCP; firm plugin handles prioritization, follow-up scheduling, conference logic.

affinity / dealcloud mcp
Build
Business Development
Personalized outreach generation

Generic vendors produce generic outreach. Founder-specific messaging that references the firm's recent thinking, prior interactions, and shared connections is a firm build — and is exactly what closes proprietary deals.

Compose
Business Development
Banker / intermediary intelligence

Vendor handles deal-history and recent-mandate scraping; firm plugin layers in CRM history and firm-specific assessment. Compose.

Build
Business Development
Institutional memory engine

A searchable knowledge base across every CIM, IC memo, banker interaction, and expert call — in the firm's environment, under firm governance. This compounds. Arguably the highest long-term-value build target in the document.

firm data lake + MCP
Buy
Legal & Compliance
KYC / AML screening

Anthropic ships operations:kyc-doc-parse and kyc-rules directly. Use them; integrate with ACA workflow.

kyc-doc-parsekyc-rules
Compose
Legal & Compliance
Form ADV maintenance

Numerical backup pulls from firm data; policy drafting uses Anthropic's compliance plugin. Compose.

Buy
General
Email triage & calendar management

Cowork ships with native Outlook and Gmail integration. Out of the box for everyone on day one.

cowork + outlook
Build
General
Morning briefing

Personalized to portfolio, watchlist, and current pipeline. Runs as a Managed Agent on schedule. Pure firm build — the personalization is the whole product.

managed agentportfolio data
0
Buy
0
Build
0
Compose

The pattern: roughly two-thirds of the workflows are either Build or Compose — firm-specific work, or work where the firm's view is the differentiator. That ratio is the strongest single argument against buying a one-stop vertical platform. The work the firm uniquely cares about is the majority of the document, and none of it sits cleanly inside a vendor's product.

§ VIII
Implementation Risk

The recommendation requires one capable internal owner.

The single most important operational question under the recommendation in §V is whether the firm has one capable internal owner for the workflow layer. Not necessarily a coder — someone who can sit with a partner, observe how an IC memo actually gets written, and translate the practice into a plugin (with Claude doing the writing).

Call the role "BizOps for AI." A capable Chief of Staff or Head of Data with the right disposition can do this. So can a thoughtful senior associate who likes systems work and is willing to spend a slice of every week on it. The role does not need to be full-time at a firm of this size, but the responsibility must sit somewhere accountable.

If the firm cannot or will not establish that ownership, the vendor path is more honest about the tradeoff: pay more on a fully-loaded basis, accept less composability, but do not depend on internal capability that does not exist.

Every other decision in this memo flows from this one.

§ IX
Open Questions

Where this memo wants pressure next.

Does the §VII tagging hold up under partner review?

The thesis hinges on the claim that roughly two-thirds of the document is firm-specific. If a partner reads the taxonomy and disagrees on (for example) IC memo or value-creation plan as a build target, the recommended architecture changes meaningfully.

Is the "one capable internal owner" assumption realistic for the firm under discussion?

This is the operational fulcrum. If the answer is no, the recommendation collapses toward Path A (vendor).

Which workflow do we prototype first?

The IC memo is the natural candidate — highest leverage, most voice-sensitive, most visible to partners. Building it well validates the entire approach; building it badly is recoverable. Arguments exist for the morning briefing (lowest stakes, fastest visible value) or the DDQ plugin (highest IR-team ROI). The choice should be deliberate.

What is the firm's posture on data residency?

The architecture assumes prior memos and CRM data can be exposed to Claude via MCP. If the firm requires data to remain in a specific region or environment, the model-layer choice tightens and may push toward self-hosted Claude or a vendor with stricter deployment options.

Should the analysis expand to adjacent workflows?

The source document is comprehensive but treats AI workflows as discrete. The compounding value comes from workflows feeding each other — expert call synthesis feeding the IC memo feeding the post-mortem feeding the next thesis. Worth mapping the connections, not just the rows.